Dave Gahan soon will have a new Depeche Mode album to promote, but first he’s trying his hand at selling Volkswagens: The frontman appears, fairly briefly, in a new French commercial for the VW Golf that is soundtracked by a couple cover versions of the DM staple “People Are People” as well as the original recording.

As Depeche Mode fansite Home notes, Gahan already has an online presence with VW, but now fans — at least those in France — can see him on TV, too. The new ad follows a Staples back-to-school spot featuring “Just Can’t Get Enough” that aired here in the U.S. this past summer.